Personal Planning for Your Financial Goals Serving Tampa and D.C.
Families and Businesses for Over 10 Years.

Personalized planning

for your financial goals

Your financial goals, aspirations and investment needs are just that – yours. And your financial plan should reflect that. So rather than ask you to settle for an off-the-shelf investment program, we’re here to provide you with personalized financial planning based on your goals, your time frame and your particular tolerance for risk.

We can help provide you with just the right combination of financial services, support and guidance that make the most sense for you. We’ll also be there to help you each step of the way in the pursuit of your personal financial goals.

Trusted

Strategic

Client-Centric

34K +
Projects Completed
210 +
Expert Consultants
54K +
Workshops Held
80K +
Reports Published

COMPREHENSIVE SERVICES

Holistic Wealth Management For Every Need

Retirees

Nurturing wealth so you can live a longer, better life.

Business Owners

Unique solutions for business owners and entrepreneurs.

Families & Individuals

A pragmatic approach to wealth management.

Care Giver Support

Strategic planning solutions to support caregivers and ensure long-term care and financial stability.

Tampa skyline is bathed in the soft, golden light of sunrise. Skyscrapers reflect off the calm waters, highlighting modern architecture with varied heights and designs. The sky transitions from warm hues near the horizon to deeper blues above, with scattered clouds adding texture. The waterfront is illuminated, casting colorful reflections that enhance the serene atmosphere. The scene captures a tranquil yet dynamic urban landscape, embodying the city's vibrant morning energy.

Wealth Management

Our wealth management approach combines strategic planning, disciplined investment management, and proactive guidance to help you strengthen your financial foundation and achieve enduring success.

Meet Our Team

Passionate Financial Specialists

Riches do not consist in the possession of treasures, but in the use made of them.

-Napoleon Bonaparte

Paul Elliott

Founder, IRWM

Financial Advisor, RJFS

Stacey Elliott

Chief Operating Office, IRWM Operations Executive, RJFS

Stacey Boss

Client Service Associate

Why Choose Us

Principles That Guide Every Decision

At Iron Rock Wealth Management, every recommendation we make is anchored in your goals, your time horizon, and your life, so your wealth strategy feels intentional, understandable, and built to last.

Client-First Partnership

Your goals, priorities, and values shape every conversation we have. We take the time to listen, understand, and align our strategies with what matters most to you, building a relationship rooted in trust and long-term collaboration.

Strategic Planning

No two financial journeys are alike. We tailor strategies to your unique circumstances, adapting along the way as your life, opportunities, and objectives evolve.

Accessibility

Clients have direct access to us, and we strive to be available—almost always immediately, within reason.

Disciplined Wealth Stewardship

Preserving and growing wealth requires thoughtful risk management and strategic oversight. We apply a disciplined approach designed to help preserve what you’ve built while positioning you for future opportunities.

Accountability

We don’t just complete tasks—we confirm they’re handled, so clients never feel left in the dark.

Responsibility

We’re human. When we make mistakes, we own them.

Let’s Talk Results

Start Your Journey Toward Sustainable Success

We are an Independant Raymond James Advisor

Tailored Consulting Approach

Data-Driven Recommendations

Transparent Communication

Client Voices

What Our Partners Say About Us

Alexa Morrow

CFO, Horizon Labs – Singapore

4.9/5

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Darren Collins

Co-Founder, Pivot Retail Group

4.9/5

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Nadia Yusuf

Finance Director, Lumina Health

4.9/5

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Jonas Richter

Managing Partner, Richter & Sloan

4.9/5

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Melissa Grant

Startup Advisor, SeedPlus Network

4.9/5

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Samuel Obasi

Operations Lead, DeltaAgro Corp

4.9/5

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Note: This form is provided for your convenience. To ensure timely responses, we cannot accept instructions for trades or other time-sensitive information through this form. For your security, we recommend that you do not disclose account numbers, passwords, or other sensitive information in a message.

CARING RELATIONSHIPS

begin here

Having a trusted financial partner who genuinely cares about you and your financial well-being can make a meaningful difference in your life. We want you to be comfortable with the guidance we offer and enjoy the confidence of knowing that we are looking out for you and what’s best for your life. We welcome the opportunity of working together and treating you like family.

Location

16540 Pointe Village Dr.
Suite 206
Lutz, FL 33558

Phone Number

813-920-9071

FAQ

FAQs for Iron Rock website

How much do I need for retirement?

The industry loves publishing rules of thumb for this question, but the reality is that the answer is truly unique for everyone.  To find your target number, you need to know the answer to two other questions.  First, when would you like to retire?  Second, how much will you need to spend each month or year in retirement?  Don’t assume that expenses will go down.  You’ll have lots of free time on your hands and filling up that calendar will cost you some money.  We work with our clients to help them answer these questions together.  Once we know the answers to those two questions, we consider your risk tolerance and expectations for growth of your wealth.  That then gives us an accurate picture of how much you’ll need to save by the time you retire.  One final thought…life changes.  So, our plans and advice recognize that maybe your retirement picture today will end up looking a little bit different later.  Also, there are things we can't control, such as taxes and inflation rates.  It’s important to build in some cushion within your plan and flexibility for life’s “what ifs.”

Every client has a unique set of needs, and because of that, our clients use different tools and services throughout their relationship with Iron Rock Wealth Management and Raymond James.  While some clients prefer a transactional relationship with commissions, other clients prefer to utilize a fee-based structure.  Life, disability and long-term care insurance all have their own premium structures.  Then there is lending, estate and trust services…the list goes on.  Each client will have the opportunity to meet with Iron Rock Wealth Management to share their goals, challenges and expectations with us.  That will allow us to then provide specific compensation requirements for each individual client.

Interestingly enough, technology and automation have increased and improved the options and ways clients can create cashflow from their retirement savings.  While some of your savings may be in tax-deferred accounts, you might also have saved some of your wealth in taxable accounts.  Your risk tolerance and what you own for investments also has a role to play when crafting your income plan.  Because of that, our consistent theme of believing that every client needs to be approached on a case-by-case basis will also drive this discussion, so that we can help ensure we create a source of cashflow that sustains you through retirement, is tax-efficient and that you are comfortable with during the market’s ups and downs.

Risk versus reward is the all-time struggle when it comes to investing.  The first thing to keep in mind is that the best-built investment portfolio won’t help at all if a client is not comfortable enough to stay invested for the long-haul.  That’s because time in the market, not timing the market, is what drives success.  There is a myriad of investment options, with federal insured certificates of deposit on the more conservative side of the spectrum, all the way over to derivatives and private equity on the more aggressive side, and everything in between.  At Iron Rock Wealth Management, we work with our clients to identify the right mix of investments that will match their level of comfortability with risk and volatility, while being able to satisfy their financial needs and goals.

Raymond James Financial Services, Inc., is a broker-dealer, is not a bank, and is not an FDIC member. All references to FDIC insurance coverage in relation to Brokered CDs and/or Market-Linked CDs address FDIC insurance coverage, up to applicable limits, at the insured depository institution that is disclosed in the offering documents. FDIC insurance only covers the failure of FDIC-insured depository institutions, not Raymond James Financial Services, Inc. Certain conditions must be satisfied for pass-through FDIC insurance coverage to apply.

Our clients meet with us in a variety of formats and frequencies.  From face-to-face meetings to Zoom appointments.  From once every quarter to just once a year.  There really is no right or wrong way to do it.  And then life jumps in.  One day you’re single with no kids and meeting with us is easy.  Next day you’re married with three kids, soccer practice, a more demanding job.  Now how do we get all our tasks done together?  We’ll make it work with your schedule, and we’ll make sure we’re prioritizing the most important conversations first.  That way, if life does have you short on time, you can rest assured knowing what is most important is being taken care of.